Thoughtfully Furnished, Down to the Final Detail
Since 2012, ID.ology has approached interior decorating with the whole home in mind, considering scale, layout, colour, texture, lighting, and flow so each room feels connected to the next. The result is a home that feels intentional throughout, with room for personality, meaningful pieces, and individual character.
Interior Decorating Gallery
OUR SERVICES
INTERIOR DECORATORS
Interior Decorating for Your Home
From furnishing an entire home to completing a single room, we create spaces that feel considered from the largest pieces to the finishing details.
Whole-Home Decor
For new or existing homes, we coordinate furniture, lighting, rugs, window treatments, textiles, art, accessories, and styling across the entire home. Each room can have its own distinct character while still feeling connected to the entire space.
Custom Furniture
Sometimes the right piece doesn’t exist. We help design custom tables, storage, and other furnishings around the proportions, function, and style of your home.
FURNITURE SELECTION
Beautiful Furniture, Made More Naturally
Through our Inside Green™ options, we can source furniture pieces made with natural and responsibly sourced materials, including FSC®-certified woods, natural latex, organic cotton, jute, hemp, wool, feathers and down, and low-VOC stains.
Through our partner furnishings studio, Atelier Maison & Co., our clients have access to an extensive collection of furnishings sourced for their use of high-quality materials and manufactured to last for years to come. Our designers combine the Atelier collection with a broader network of furnishing partners to find pieces that suit both your home and your personal style.
The People + Principles Behind Your Home
Laura K. Sullivan
Owner / Principal Interior Designer
Melissa Moore
Design Assistant
Doug Sharkey
Cabinetry Designer
Kirsten Redmond
Lead Interior Designer II
Alissa Wyckoff
Design Assistant
Rachel Montgomery
Architectural Designer
Ashley Elcan
Cabinetry Designer
Your Design Team
You’ll work with a collaborative team of interior, architectural, and cabinetry designers who coordinate closely with your builder.
Our Design Standards
Our core principles guide the choices we make, balancing comfort, wellbeing, longevity, and a connection to the natural world with the style you want for your home.
Biophilic design brings elements of nature into the home through natural materials, textures, light, greenery, and organic forms.
Furniture, rugs, upholstery, adhesives, stains, and finishes can all influence indoor air quality. We help you understand the materials behind the pieces you are considering and prioritize lower-emission, responsibly sourced alternatives.
Thoughtful furnishings can make a home easier and more comfortable to live in for years to come. We consider details such as furniture height, supportive seating, clear circulation, secure rugs, and more so the room works beautifully now and as your needs change.
Award-Winning Interiors
Our work has been recognized by the Best in American Living Awards, NCHBA STARS Awards, ASID, Best of Houzz, and other industry organizations.
Stories From the Clients We’ve Designed For
Where We Decorate & Furnish Homes
From our Asheville studio, ID.ology designs homes throughout Western North Carolina, Upstate South Carolina, and East Tennessee, with virtual interior design services available nationwide.
North Carolina
- Asheville
- Cashiers & Highlands
- Charlotte
- Lake Norman
Upstate South Carolina
- Greenville
East Tennessee
- Johnson City
- Bristol
- Kingsport
- Knoxville
Get in Touch for a Consultation
We'd love to talk to you about your design project.